Essay on Chanel No5 Advertisement - 660 Words

Chanel No5 Advertisement Throughout this advert, the producers use short shots to keep the viewers interested. The first shot is a high shot as the model walks across the ridge to the vault with a number 5 across it. This shot makes the model look small and innocent. Once the model opens the vault, the camera cuts to a behind shot. The viewers have not yet seen the models face, which adds the mystery to the advert and again keeps the viewers interested. The camera then cuts to in front of her and watches her slowly comes towards you but before you can focus on her face it cuts to the wall of Chanel No5 perfume bottles. There is another quick cut to behind the wall of bottles as the model†¦show more content†¦The camera cuts and with a high shot shows the wolf howling. This image then fades into the name of the product Chanel No5. This emphasises the product and reminds the viewers the product name. The sound in this advert is very dramatic and has a great effect. When the model is walking along the bridge towards the vault there is some light ethereal music playing gently in the background. Then as soon as she opens the vault the music bursts into strong, fairy-tale like music. This symbolises that in the vault there is something magical (the perfume). After the model has emerged from the vault the wolf appears and howls as the model leaves. This seems like he is grieving, as he has been defeated. The colour is very important in this advert. As the model is walking towards the vault the grand walls are a very dark, cold blue. Making it seems very sinister. The model is wearing a bright crimson cloak so this stands out against the dull background. As she enters the vault the room bursts open with light. The walls are a vibrant gold colour. It matches the colour of the perfume bottles so symbolising that the perfume is expensive and precious. Her red luscious lips match her red cloak. She has blonde delicate hair with slightly blushed cheeks. This almost suggests that if you use Chanel then you will also beShow MoreRelatedMaketing Report of Chanel2564 Words   |  11 PagesIntroduction Chanel started its business in Paris in 1909 and opened outlets in different countries for example, opened a boutique in 1913 in France, and it becomes one of the largest fashion brands in the world. It has produced clothing, footwear, handbags, cosmetics, fragrances and jewelries1 which are shopping goods. The characteristic of Chanel’s products are audacious, perfectionist, unique, passionate and visionary2. Chanel has won few FiFi awards which is a popular award in fragrance marketRead MoreMarketing Plan for Chanel N5 Perfume3426 Words   |  14 PagesExecutive Summary Chanel No.5 is one of the most popular perfume products on the market. The Chanel N5 has a constant mission to accomplish in satisfying it customers as well as the laws. It is crucial to keep a reasonable price and maintain high quality of the perfume product. Correspondingly, whenever the cost of the product decreases, it means the quality of the product lessens, and luxury product becomes ordinary. The word perfume derives from the Latin perfumare, meaning to smoke through.Read MoreLuxury Marketing- Louis Vuitton Marketing Strategy13307 Words   |  54 Pagesdistribution 27 Point of sales 27 Number of sales 28 Communication Mix 29 Marketing Problem 29 Media Objectives 30 Media plan/Schedule 30 Ad creation 31 Bus Posters 31 Billboards 32 Magazines 32 Social Networks 33 Print Advertisements 34 Street marketing 36 Financial Equations 37 5 Year Cost Vs. Profit Breakdown Analysis 37 2012 Revenue highlights 38 Promising Profitability for Timeless 39 Sales could Decrease from Product Cannibalism 40 Retroplanning 42 CorporateRead MoreLuxury Marketing- Louis Vuitton Marketing Strategy13318 Words   |  54 PagesChoice kind of distribution 27 Point of sales 27 Number of sales 28 Communication Mix 29 Marketing Problem 29 Media Objectives 30 Media plan/Schedule 30 Ad creation 31 Bus Posters 31 Billboards 32 Magazines 32 Social Networks 33 Print Advertisements 34 Street marketing 36 Financial Equations 37 5 Year Cost Vs. Profit Breakdown Analysis 37 2012 Revenue highlights 38 Promising Profitability for Timeless 39 Sales could Decrease from Product Cannibalism 40 Retroplanning 42 Corporate Deadlines